Where identity takes shape
More than a space. An universe.
The lab
THE LAB is not “just another shop”. It's a lab in the heart of Biel/Bienne, where every pair and every piece is selected as a specimen: authentic, verified, documented. A place built for those who craft their identity piece by piece.
The selection
Exceptional sneakers — Jordan, Nike, adidas, ASICS — curated streetwear and accessories that complete the look. Every item is checked before it reaches you: authenticated, never worn.
The Concept Club
THE LAB is also a club: early drops, priority access and member-only offers. The experience starts online and continues at our physical LAB, Rue Hans-Hugi 5 in Bienne.